Get a taste of what’s to come: introducing part one, two, three, four, and five of Barcelona by Barcelona, featured on Medium this month. Barcelona by Barcelona will be a printed short book documenting five profiles of Barcelona residents in the food or beverage industry. Each profile includes a portrait, narrative introduction, transcript from an interview, and finally a tangential Barcelona recommendation by Katie Barcelona inspired by their perspective. These five profiles are the heart of the project, but there are also various tips, tricks, recipes, and local flavors dispersed throughout the booklet. Stay tuned for more information.
Two distinct brands, one distinct space.more
Planetary entertainment for all.more
The logo for yök was created to embody the spirit of Barcelona.more
An initiative realized by the Cook Inlet Tribal Council in Alaska, Upper One Games seeks to re-imagine the future of video games and how they might nurture the legacy of Alaskan tribal heritage.more
Process & Content
We’re committed to creating purposeful designs that emotionally connect brands to audiences. Our ideas generate action and build smart foundations from which brand stories grow. We listen to our client’s needs, invite them into our creative process, and value the power of collaboration because it leads to stronger solutions.
We specialize in providing smart design solutions, not specific design executions. Katie Barcelona Design was founded because we saw a need to fuse the legacy of building brands with a need for people to experience them. We have chosen to be multidisciplinary because the future of brands live in many different ways.
Plus, we're good people
We are communicators who tell visual stories, and we’re really good at what we do. But at the end of the day, you should work with people you want to sit across the table from. The relationships we have with our clients and the creativity they inspire are the reason we’ve been able to make great design.
We do a lot of stuff, and it varies greatly from client to client, but here’s a basic list of our capabilities.
Nominated for a James Beard Award for Design Excellence.
Katie and Pentagram created a new identity and packaging to make nuts.com into a distinctive brand. The new graphics create a unique look that is fun, friendly, and a little nutty.
Katie Barcelona Design set out to match the personal, friendly, sometimes snarky tone on the Longest Shortest Time podcasts with the visual identity and website of the brand.
We created an installation that spells out “every girl” with over 1900 individually silhouetted student portraits. Each banner measures six feet square.
Enve & Lope, a love story.
The logo for yök was created to embody the spirit of Barcelona.
Planetary entertainment for all.
Two distinct brands, one distinct space.
Make Beauty Products are young, bold, and energetic. Bursting with vibrant color, a black and white packaging system offers a stark contrast and lets the colors inside be the stars
A joint initiative of the Deans of Humanities and Social Sciences, the Berkeley Center for the Study of Religion (BCSR) brings this community of scholars together.
A lively pattern of flourishes was created for Spasso Restaurant that was inspired by imported Italian playing cards.
Originally begun as a wayfinding project, this streamlined visual language we created for Saks Fifth Avenue evolved into a seasonal advertising campaign for the retail giant.
The iconic NYU torch was configured into an Islamic-inspired arabesque pattern, which can take on a variety of colorways.
An initiative realized by the Cook Inlet Tribal Council in Alaska, Upper One Games seeks to re-imagine the future of video games and how they might nurture the legacy of Alaskan tribal heritage.
A long time coming, the new and improved Katie Barcelona Design website is finally live. Huge thanks to Justin Korn and Josh Visick at KornDev for making the process so smooth.
After a year of construction and restoration, yök is finally open for business! And so is the website. Katie Barcelona Design was lucky enough to test out yök’s accommodations first hand and is pleased to report that all expectations were not only met but exceeded. Congratulations co-founders Petz and Mari for creating a uniquely Barcelona experience for visitors. We highly recommend a stay at yök for all you travelers Barcelona-bound.
The Luxe Project is a design initiative that teams creatives with Luxe by MOO – and helps good causes as well. Designs are showcased for limited time, with 100% of net proceeds going to the designer’s charity of choice. KBD was asked to contribute a series of cards to the project, among the ranks of other contributors such as Debbie Millman, Sean Adams, Sagmeister & Walsh, and Jessica Hische. Our designs were inspired by Katie’s lifelong passion for travel. KBD stumbled upon a box of vintage cigarette papers in a flea market in Barcelona, then transformed them into greeting business cards. See full project here.
The FPO Awards is a judged competition organized by UnderConsideration, celebrating the best print work from around the world during 2012 – 13. The FPO Awards reward the most successful combinations of design and print production. We are thrilled to announce that the paper promotion we did for Mohawk Fine Paper, entitled The Story of Enve + Lope, was awarded in this prestigious design competition.
Founded in 1907, California College of the Arts (CCA) is noted for the interdisciplinary and breadth of its programs. It offers studies in 21 undergraduate and 10 graduate majors in the areas of fine arts, architecture, design, and writing. Katie will join the ranks of the school’s internationally acclaimed adjunct faculty to teach Graphic Design to third year students.
Our work for L’Artusi Restaurant in Manhattan’s West Village has been nominated for a James Beard Award for Graphic Excellence. Pellegrino Artusi was the author of the famous Italian cookbook La Scienza in Cucina e l’Arte di Mangiare Bene (The Science of Cooking and the Art of Eating Well). Writing only two decades after the unification of Italy, Artusi was the first to include recipes from all the different regions of Italy in a single cookbook. He is often credited with establishing a truly national Italian cuisine for the first time. L’Artusi Restaurant opened in Manhattan late 2008 and strives to pay homage to Artusi by reuniting Italian cuisine once again.
Music newnessWhat we’re listening to
George Ezra Listen to the Man
George Ezra Blame It on Me
George Ezra Budapest
Ryan Hemsworth Snow in Newark (feat. Dawn Golden)
Jack Garratt The Love You're Given
Fuck Art, Let's Dance! FAKE LOVE
George Ezra Barcelona
Mourn Your Brain Is Made of Candy
Robots Don't Sleep Run
Robots Don't Sleep Arms
Katie has worked with internationally-renowned firms and focused her practice on branding and identity design over the years. Her last role before starting Katie Barcelona Design was Associate Partner at Pentagram Design in New York, working under Michael Bierut. Over the years her client list has included Harley-Davidson, The Cook Inlet Tribal Council, H&R Block, audible.com, The University of California Berkeley, and Saks Fifth Avenue. In addition, Katie has designed various notable restaurants, including a graphic program for L’Artusi Restaurant that was nominated for a James Beard Award.
Katie’s work has been shown internationally and collected numerous other design accolades, including publications Communications Arts, Step Inside Design, Print, The Type Director’s Club, and The Art Directors Club. She is also a design educator and has taught at Parsons, Stanford, and her alma mater, the California College of Arts and Crafts.
Katie currently works with clients from all over the world and is a master at time zone math.
Lindsay Daniels is an Emmy award-winning designer and storyteller. She works with major corporations, television networks, production companies and design studios to define, design and creative direct content for broadcast and digital platforms. Her design studio is located in Seattle but her clients reside all over the United States. Her work has been recognized by organizations such as Communication Arts Design Annual, The National Addy’s, The Art Director’s Club and The Academy of Television Arts and Sciences. Lindsay and Katie have been working together every chance they get for nearly a decade.
Justin Korn, KornDev
Mark Sheehy provides positioning, messaging, and creative strategies to nonprofit and education institutions. In his own practice, as well as in his 12 years as a writer and creative director at mStoner and Lipman Hearne, Mark has led a wide variety of communication projects for an equally wide variety of nonprofit and higher ed clients. Mark has been awarded numerous accolades for work with clients such as the University of Chicago, Northeastern University, the College of William & Mary, Brown University, and the University of Cincinnati.
- Applegate Meats
- CoEfficient Group
- Cook Inlet Tribal Council of Alaska
- Cornell University
- Experience hospitality.
- Fashion Law Institute
- Fox Entertainment
- Friends of the High Line
- H&R Block
- LDV Hospitality
- Mohawk Fine Papers
- New York University
- Nightingale-Bamford School
- Pilot Light Hospitality Group
- Saint Mary’s College
- Saks Fifth Avenue
- The Cathedral Church of St John the Divine
- The Clinton Foundation
- The Council of Fashion Designers in America
- The National Jazz Museum in Harlem
- University of California Berkeley
- Upper One Games
- yok casa + cultura
- References available upon request